On Saturday 29th October, Roca organised the first UAE edition of the Roca One Day Design Challenge. The competition was held at Alserkal Avenue as part of the Dubai Design Week, and garnered heavy interest from the nation’s design students and young professionals: the challenge drew in 294registrations from over 22 universities and 81 companies spread across the UAE.
The participants were tasked with creating innovative concepts related to the vanity area in a bathroom. Affordable products within this category do not differ from each other except in terms of aesthetic appearance and finish. The performance and functionality of the area remain the same and the participants were requested to tackle this lack of innovation.
The three sets of winners walked away with a first, second and third prize of AED 6,000, AED 4,000, and AED 2,000 respectively. The first place went to Priyanka Soni and Rima Chalha from the American University of Sharjah for a vanity space comprising a tilted mirror equipped with a motion sensor to trigger defogging, and a retractable sink and cabinet space housed in the bottom half; the second went to freelance designers Serena Terzian and Jessica Khouzami for designing a sink with a self-cleaning system; and the third to Nisa Punjabi, a student of the Northeastern University, for a peg board-mounted, flexible vanity area.
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